At 444cb, your privacy is taken seriously. This Privacy Policy explains what personal data we collect, how it is used, who it may be shared with, and the rights you hold over your information. Please read this document carefully before creating an account or using our Services.
Six principles that guide how 444cb handles your personal information
We collect only the data that is strictly necessary for account management, identity verification, service delivery and legal compliance. We do not gather data speculatively or without a clear, documented purpose.
444cb does not sell, rent or trade your personal data to unaffiliated third parties for marketing or commercial gain. Data sharing with third parties is limited to service delivery, regulatory compliance and fraud prevention.
All personal data is stored using industry-standard encryption and access-control measures. Our systems are secured with 256-bit SSL/TLS encryption. Access to personal data is restricted on a strict need-to-know basis.
You have the right to request access to, correction of, or deletion of the personal data we hold about you, subject to applicable legal requirements. Rights requests can be submitted to our support team at any time.
Personal data is retained only for as long as is necessary for the purpose for which it was collected, or as required by applicable law. Once data is no longer required, it is securely deleted or anonymised.
When this Privacy Policy is materially amended, we will notify registered account holders via email or an on-platform notice. Continued use of 444cb after an update takes effect constitutes acceptance of the revised Policy.
This Privacy Policy ("Policy") sets out how 444cb ("the Platform", "we", "us", "our"), operating through https://444cb.cam, collects, processes, stores, shares and protects the personal data of individuals ("Users", "you") who access or use our website and associated Services.
444cb is an online gaming and sports betting information platform. By accessing the Platform, registering an account, making a deposit or using any feature of our Services, you acknowledge that you have read and understood this Policy and that you consent to the collection and processing of your personal data as described herein.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling policy, both of which govern your use of the Platform. In the event of any conflict, the Terms & Conditions shall take precedence except where this Policy specifically addresses a privacy-related matter.
Scope: This Policy applies to personal data collected via https://444cb.cam, including account registration, deposit and withdrawal flows, customer support interactions, and any other touchpoint through which you provide us with personal information. It does not apply to third-party websites or services that may be linked from the Platform.
The following terms have the meanings set out below wherever they appear in this Policy:
Any information that relates to an identified or identifiable natural person. This includes, but is not limited to, your name, date of birth, email address, postal address, financial account details and IP address.
Any operation performed on personal data, including collection, recording, storage, use, disclosure, alteration, combination, restriction, erasure or destruction.
444cb, acting in its capacity as the entity that determines the purposes and means by which personal data is processed.
A third-party entity that processes personal data on behalf of the Data Controller under a contractual arrangement, such as a payment gateway provider or KYC verification service.
A freely given, specific, informed and unambiguous indication of a data subject's agreement to the processing of their personal data for one or more specified purposes.
The identity and age verification process through which 444cb confirms the identity of account holders in accordance with applicable anti-money laundering and responsible gambling obligations.
Small text files placed on your device by the Platform to enable certain functionality, remember your preferences, and support analytics and performance measurement.
444cb collects personal data across the following categories, depending on how you interact with the Platform:
This data is collected at registration and during KYC verification. A valid government-issued photo identification document — such as a Pakistani CNIC or passport — may be required to verify your identity and age before withdrawals or certain account features are enabled.
Financial data is collected when you make deposits or request withdrawals. Payment method details — including bank account numbers associated with HBL, UBL, Meezan Bank or Bank Alfalah, or mobile wallet identifiers associated with Easypaisa or JazzCash — are processed solely for transaction purposes. These payment providers are referenced as familiar local payment context only and do not endorse 444cb's services.
Technical data is collected automatically as you use the Platform and is primarily used for security monitoring, fraud prevention, platform optimisation and compliance purposes.
Gaming and behavioural data is used to personalise the platform experience, monitor for problem gambling indicators, apply bonus terms, detect suspicious activity and generate reports required for regulatory compliance.
Records of your interactions with our customer support team — including live chat transcripts, email correspondence and formal complaints — are retained for quality assurance, dispute resolution and legal purposes.
444cb collects personal data through the following means:
| Collection Method | Data Types Involved | Context |
|---|---|---|
| Account Registration | Identity, contact, age | When you create a new 444cb account |
| KYC Submission | Identity documents, address proof | During identity verification before withdrawals |
| Deposit / Withdrawal | Financial account details, transaction data | When you use the cashier section |
| Platform Usage | Technical, behavioural, gaming data | Automatically as you browse and play |
| Cookies & Tracking | IP address, device info, session data | Via browser cookies and analytics tools |
| Support Interactions | Communications, complaint records | When you contact customer support |
| Third-Party Verification | Identity confirmation data | Via contracted KYC/AML service providers |
444cb processes your personal data for the following purposes:
444cb processes your personal data under the following legal bases:
| Processing Purpose | Legal Basis |
|---|---|
| Account creation and management | Performance of a contract (your use of 444cb) |
| KYC / identity verification | Legal obligation; legitimate interests (fraud prevention) |
| Transaction processing | Performance of a contract |
| AML monitoring and reporting | Legal obligation |
| Responsible gambling monitoring | Legitimate interests; legal obligation |
| Security and fraud prevention | Legitimate interests |
| Promotional communications | Consent (where obtained); legitimate interests |
| Platform analytics and improvement | Legitimate interests (using anonymised data) |
444cb does not sell your personal data to third parties. We may share personal data with the following categories of recipients in the following circumstances:
We engage trusted third-party service providers to assist in delivering our Services. These include KYC and identity verification providers, payment processing gateways, fraud detection services, IT infrastructure providers and customer support platforms. All such processors are bound by contractual data processing agreements and are prohibited from using your data for purposes other than those specified.
Where you initiate a deposit or withdrawal, relevant financial data is shared with the applicable payment provider (such as a bank, mobile wallet operator or payment gateway) solely for the purpose of processing the transaction. Familiar Pakistani payment references — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are mentioned as commonly used local payment methods; none of these institutions are partners of or endorsers of 444cb unless explicitly and independently verified.
444cb may disclose personal data to competent regulatory, governmental or law enforcement authorities where required to do so by applicable law, court order or regulatory instruction. We will, where legally permitted, notify you of such disclosure.
In the event of a merger, acquisition, restructuring or sale of assets involving 444cb, personal data held by the Platform may be transferred to the successor entity as part of that transaction. Users will be notified of any such transfer and the applicable privacy protections in advance where practicable.
No Marketing Data Sales: Under no circumstances does 444cb sell, lease or exchange your personal data to third-party marketers, data brokers or advertising networks. Promotional communications from 444cb will only be sent with your prior consent.
444cb uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small data files stored on your browser or device when you visit the site.
| Cookie Type | Purpose | Essential? |
|---|---|---|
| Strictly Necessary | Login session management, security, account authentication | Yes — cannot be disabled |
| Functional | Remembering language preferences, display settings | No — optional |
| Analytics | Measuring page performance, traffic patterns, feature usage (anonymised) | No — optional |
| Security / Fraud | Detecting suspicious login behaviour, bot activity, multiple-account detection | Yes — operational requirement |
You may control non-essential cookies through your browser settings. Note that disabling certain cookies may impair your ability to use some features of the Platform, including account login. Strictly necessary and security cookies cannot be disabled without preventing access to the Services.
444cb implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
User Responsibility: While we take robust steps to secure your data at our end, you are responsible for maintaining the security of your account credentials. Never share your 444cb password with anyone. 444cb will never request your password via email, live chat or any other channel. Report suspected unauthorised access immediately to [email protected].
444cb retains personal data for as long as is necessary for the purpose for which it was collected or as required by applicable law or regulation. The following general retention guidelines apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account and identity data | Duration of account plus 5 years post-closure | AML legal obligations |
| Financial transaction records | 7 years from transaction date | Financial record-keeping requirements |
| KYC documents | 5 years post account closure | Regulatory compliance |
| Customer support records | 3 years from last interaction | Dispute resolution; legitimate interests |
| Technical and usage logs | 13 months (rolling) | Security monitoring; platform improvement |
| Marketing consent records | Until consent is withdrawn plus 1 year | Demonstrating consent compliance |
Upon expiry of the applicable retention period, data is securely deleted or irreversibly anonymised in accordance with our internal data lifecycle procedures.
Subject to applicable law, you have the following rights in respect of your personal data held by 444cb:
To exercise any of the rights above, submit a written request to our support team at [email protected] with the subject line "Data Rights Request". Include your full registered name, account email address and a description of the right you wish to exercise. We will acknowledge your request within 3 business days and aim to fulfil it within 30 calendar days, subject to identity verification and any applicable legal exemptions.
Where processing is based on your consent (for example, promotional email communications), you may withdraw that consent at any time by contacting support or using the unsubscribe mechanism in promotional communications. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Your right to erasure may be limited where 444cb is legally obligated to retain data — for example, transaction records subject to AML retention requirements. In such cases, we will inform you of the specific legal basis preventing full erasure and will restrict further processing of the relevant data to the minimum necessary.
444cb's Services are strictly intended for adults aged 18 years or older, or the higher minimum age required by the applicable operator licensing jurisdiction. We do not knowingly collect personal data from individuals below the applicable minimum age.
If we become aware that personal data has been collected from a person below the minimum age, that data will be deleted promptly and the associated account will be permanently closed. Any funds deposited by an underage account holder may be forfeited in accordance with our Terms & Conditions.
Age Verification: Meeting the minimum age requirement does not imply that gambling is lawful in your jurisdiction. Pakistani law has significant restrictions on gambling activity. Please ensure you understand applicable local laws before using 444cb. This is not legal advice.
444cb may transfer personal data to, and store or process it in, countries other than your country of residence, including jurisdictions that may not offer the same level of data protection as your home jurisdiction. Where such transfers occur, 444cb implements appropriate safeguards — including contractual data transfer mechanisms and processor agreements — to ensure that your personal data remains protected to a standard consistent with this Policy.
If you are accessing the Platform from Pakistan, please be aware that your data may be processed outside Pakistan in accordance with this Policy. By using the Platform, you consent to such transfers subject to the safeguards described herein.
444cb reserves the right to update or amend this Privacy Policy at any time. When material changes are made, we will notify you by posting an updated Policy on this page with a revised "Last Updated" date and, where practicable, by sending a notification to your registered email address or displaying a prominent notice on the Platform.
Your continued use of the Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this Policy periodically to stay informed about how your data is handled.
For all privacy-related queries, data rights requests, complaints or concerns regarding how 444cb handles your personal data, please contact our dedicated support team using the details below. We are committed to responding promptly and transparently.
This Privacy Policy was last reviewed and updated on 1 January 2026. It supersedes all prior versions of the 444cb Privacy Policy. By continuing to use the Platform, you confirm that you have read and accepted the current version of this Policy.
Our support team is available around the clock to address any concerns about your personal data. You can also review our FAQ for quick answers to common questions from 444cb players across Pakistan.
🔞 18+ only — local laws may restrict gambling. Play responsibly.